Greenpeace – Don't feed the Plastic Monster (Global campaign)
Nestlé and other multinational corporations produce massive amounts of single-use plastic packaging. As we all know, plastic is devastating communities, polluting natural environments, and threatening marine creatures around the world. Last year, Nestlé used 1.7 million tonnes of plastic packaging. And while their latest move is to try to argue the exact numbers, the simple fact remains that Nestlé produced more plastic last year than the year before.
This has got to stop. Nestlé was named one of the worst plastic polluters after cleanups and brand audits of plastic waste around the world in 2018. So the plastic monsters woke up and decided to return home to Nestlé.
- Art Direction
- Identity design
- Logo, colours, typography
- Image look and feel
- Illustration
The ‘Beluga II’ and the Plastic Monster ship carrying a huge artwork made of plastic waste. A large banner reads “Nestlé No Excuse Stop Single Use.” Nestlé produces 1.7 million tonnes of plastic annually. © Marten van Dijl / Greenpeace
The ‘Beluga II’ and the Plastic Monster ship carrying a huge artwork made of plastic waste. A large banner reads “Nestlé No Excuse Stop Single Use.” Nestlé produces 1.7 million tonnes of plastic annually. © Marten van Dijl / Greenpeace
Initial sketches
Refinements
Colouring and details
The finished Plastic Monster
Background colour variations
Greenpeace Canada activists unveiled a 9 foot long “plastic monster” covered in Nestlé branded plastic packaging to a Nestle factory in Toronto, as part of a global day of action against Nestlé. © Morgan Corseaux / Greenpeace
Activists visit Nestlé’s national office in Ljubljana, Slovenia, bringing them back a selection of plastic waste collected from Greenpeace supporters. The activity is part of Greenpeace’s Plastic Monster campaign calling on Nestlé to stop single-use plastic packaging and take meaningful steps towards reduction targets and offering large-scale alternative systems of refill and reuse. © Katja Hus / Greenpeace
Greenpeace activists joined a 15-foot tall monster in a visit to Nestlé’s headquarters in Arlington, Virginia, delivering Nestlé plastic pollution gathered from streets, rivers, and beaches across the country and demanding that the company take responsibility for the over 1.5 million metric tons of single-use plastic it produces annually. © Tim Aubry / Greenpeace
A team of Greenpeace Africa activists at Nestle’s headquarters in Nairobi, Kenya, bring the #PlasticMonster back to its maker. The activity is part of a global week of action calling on the multinational corporation to take concrete action to stop single-use plastic. © Paul Basweti / Greenpeace
Greenpeace Italy activists protest at San Pellegrino plant, one of the main brand properties of Nestlé, asking Nestlé to stop polluting the planet with single-use plastic. © Francesco Alesi / Greenpeace
Greenpeace Italy activists protest at San Pellegrino plant, one of the main brand properties of Nestlé, asking Nestlé to stop polluting the planet with single-use plastic. © Francesco Alesi / Greenpeace
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