Greenpeace – Meat & Life stock campaign (San Francisco, US)
The global Food & Livestock campaign by Greenpeace required printed/digital infographics to explain the effects of meat over-consumption on human health. I worked with the teams in Amsterdam and San Francisco on this and other Greenperace campaigns.
Challenge: How do you make results and findings in the form of scientific data attractive and appealing to a wider non-academic audience? How can numbers about e-coli and manure run-off keep readers engaged?
Our Role: Complete responsibility for the design, illustration and layout of the below infographics, liaising directly with various Greenpeace offices in Europe and the United States.
- Social impact
- Infographic Design
- Look and feel
- Colour palette
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