Greenpeace – Create your own plastic monster

This is an extension to the global Greenpeace campaign Don’t feed the plastic monster. The campaign was directed against Nestle and other major FMCG packaging producers.

Users create their own plastic monsters in Instagram to create extra buzz and put pressure on corporate leaders to rethink and reduce single use plastic packaging.

  • Brand activation
  • UI design
  • Illustration
How to participate

Use Instagram Stories to create a plastic monster from your own pic and animated #greenpeace gifs. Share your creation via #plasticmonster

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Would you like your brand to come to life just like this?

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