Greenpeace – Create your own plastic monster
This is an extension to the global Greenpeace campaign Don’t feed the plastic monster. The campaign was directed against Nestle and other major FMCG packaging producers.
Users create their own plastic monsters in Instagram to create extra buzz and put pressure on corporate leaders to rethink and reduce single use plastic packaging.
- Brand activation
- UI design
How to participate
Use Instagram Stories to create a plastic monster from your own pic and animated #greenpeace gifs. Share your creation via #plasticmonster
we'd love to hear from you
Would you like your brand to come to life just like this?
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