what we're all about

We love mapping the unmappable.
Complex structures are our favourite canvasses.

Photo: ‘Synthesis’ (Vivid Sydney 2016). Conceived/directed by Nicholas Tory and Ample Projects while we were hired as artists to work on it.

in a nutshell

We are award-winning artists and designers who are passionate about creating enchanting, immersive visual experiences for audiences at events, festivals and ceremonies.

We have projection-mapped intricate art deco buildings, majestic trees and custom-build sculptures. Nature and the environment are a big deal for us and we use sustainable techniques and materials wherever we can.  

We are located in Sydney as well as the north coast of NSW, Australia, but we work location-independently with people around the world. We work swiftly, with passion and are a pleasure to collaborate with. Drop us a line, we’re all ears. 

Meet the founders

“Hi, I’m Rico Reinhold, the founder and director of H0RSE. 

With nearly two decades of experience in graphic design and a long history of working in the marketing and advertising industry, I have inspired a wide range of branding projects that engage and connect customers. 

Over the past years I became more interested in the strategic thinking behind the design and understanding user and customer behaviour. Now I work with businesses to help them achieve laser focus on their brand personality and identity. 

I’m a people person who values emotional intelligence and authentic relationships  and I believe that a high five goes a long way. Having lived and worked in a number of countries in Europe, Asia and Australia, I’ve gathered invaluable experience, cultural insights and an understanding of our human desire to be connected. I aim to bring these skills to every project we’re working on here at H0RSE. 

When not helping businesses achieve clarity on their brand or design, you can find me rock-climbing, meditating or touring the country by motorcycle.”

Feel free to get in touch via rico@h0rse.com

Creative Director

Julian Reinhold is an award-winning, multidisciplinary motion graphics designer and videographer with 2 decades of international experience. He has been involved as a Designer and Art Director in the Vivid Sydney light festival since 2012 on numerous projects as well as international shows throughout Asia and Europe. 

Julian has specialised in video mapping large-scale formats as well as complex and organic facades. Check out his work here.

When he’s not busy creating beautiful animations and renders, you can find him hanging off rock faces or hunting the perfect cup of Pu’Er. 

gotta believe in something

Our Values

Be curious.

Open-ended and open-minded
inquiry leads to new solutions.

Work like a h0rse.

Yes, work hard, but let body
and mind run wild and free.

Be a little better every day.

Strive for continuous progress
and improvement.

Be authentic.

People can smell insincerity
and fake from miles away.

Create value.

For our clients, our team
and the world. 

Be friendly.

A bear hug or a high five
go a long way.

Speak the truth.

Because even the little white
lies come back eventually
to bite you in the ass.

Be uncomfortable.

There’s no progress and
learning in the comfort zone.

(Office hammocks are totally fine though.)

Have a blast.

It’s gotta be fun, otherwise
what’s the point.

seriously mate

What's with the name?

Throughout history and cultures, the horse stands for many desirable characteristics in a creative firm such as strength, endurance and power, but also grace and beauty. 

It also symbolises hard labour and work ethics as well as an unabashed desire for freedom and running wild. 

Historically horses were among the first branded animals – they have been involved, at least on the receiving end, since the dawn of branding. 

America’s iconic song ‘Horse with No Name’ sits firmly in the top ten of our playlist every year (according to Spotify).

Rico owns several motorcycles and loves going on rides and overnight trips around the country. His first bike was named the ‘Horse with No Name’. 

We conveniently abbreviated it to horse with zero name. H0RSE.