Greenpeace – Meat & Life stock campaign (San Francisco, US) The global Food & Livestock campaign by Greenpeace required printed/digital infographics to explain the effects of meat over-consumption on human health. I worked with the teams in Amsterdam and San Francisco on this and other Greenperace campaigns. Challenge: How do you make results and findings in … Read more
Greenpeace – Create your own plastic monster This is an extension to the global Greenpeace campaign Don’t feed the plastic monster. The campaign was directed against Nestle and other major FMCG packaging producers. Users create their own plastic monsters in Instagram to create extra buzz and put pressure on corporate leaders to rethink and reduce … Read more
Greenpeace – Don’t feed the Plastic Monster (Global campaign) Nestlé and other multinational corporations produce massive amounts of single-use plastic packaging. As we all know, plastic is devastating communities, polluting natural environments, and threatening marine creatures around the world. Last year, Nestlé used 1.7 million tonnes of plastic packaging. And while their latest move is … Read more
Lean Strategy Lean Strategy is an Australian based Continuous Improvement service provider whose approach it is to blend the best from the philosophies and methodologies of both Lean and Systems thinking. They offer consulting, coaching, training and mentoring services to support organisational optimisation and change. We helped them define their brand personality, reposition the brand, … Read more
betterplace lab (Berlin, Germany) The betterplace lab is the think tank of online donations platform betterplace.org. The lab is exploring and showcasing digital trends and how they can be used for social impact. We were asked to develop the brand identity for the field study ‘lab around the world’. The project is researching how people and grass roots organisations in … Read more
Altitude Minds Sydney-based start-up ‘Altitude Minds’ uses neuroscience to expand your thinking. The company leverages strategies and models from brain and cognitive science, behavioural science, epidemiology, cognitive neuroscience, psychology, design thinking and foresight thinking. Challenge: Appeal to a predominantly corporate, professional and governmental target audience, in particular change managers, while keeping a fresh edge, as the company aims to … Read more
Meine kleine Farm (Berlin, Germany) Meine kleine Farm (My little Farm) sells organic, free range meat products from happy animals. The animals have lived decent lives on small, traditional farms and are slaughtered by local family-owned butchers. A photo of the exact animal that you eat is on the packaging. Translated into English the tagline … Read more
Effective Donations Ever wondered if your donated charity dollars even arrive at your intended destination? Some charitable organisation are way better than others. The Berlin-based team of Effective Donations uses scientific data and meticulous analysis to figure out where your donated buck makes the most difference. Logo design Brand identity Website design More projects